This multifarious challenge required outsourced marketing support for the media buying agency of record to re-energize the overall brand, while creating separate marketing and branding initiatives for four distinct dealerships, with the goal of increasing sales among new Atlanta, Georgia residents.



MatterMax Media created a multimedia campaign that highlighted the values and technological advances of each manufacturer (Acura, Lincoln Mercury, Pontiac-Buick-GMC and Mercedes Benz of Buckhead) under the corporate umbrella Baranco Automotive. The new campaign strategy included:


    • Executive Consulting
    • Brand Analysis
    • Media Market Analysis
    • Logo and Tagline Redesign
    • Television Ad Production
    • Television Campaign
    • Magazine Print Campaign
    • Magazine Ad Creation
    • Radio Campaign
    • Radio Spot Creation
    • Online Promotion



The Baranco dealer group saw record sales at each of its three dealerships throughout this period resulting in record-setting revenue increases!


  • Acura store, located 14 miles outside the perimeter, out-performs all other Acura dealerships
  • Lincoln-Mercury wins the prestigious Lincoln Mercury Pebble Beach Contest as best performer
    • Pontiac-Buick-GMC increased sales, exceeding 100 units sold, a first in 8 years, since relocation


And, according to the Atlanta ABC Book of Lists Report, the Baranco Dealer Group revenue grew from $120 million to $151.2 million year to year, representing a 26% increase.