Performance Capabilities

Capabilities Statement

MatterMax Media is a full service interactive marketing agency licensed in the state of Georgia and located in the city of Stone Mountain. A division of MatterMax LLC, MatterMax Media (MMM) provides strategy, technology, marketing and training services with measurable results.

One of the Southeast’s finest interactive marketing agencies, the company has a solid background in traditional marketing with experience in television, radio, and print, as well as digital marketing, including website development, (SEO) search engine optimization, content creation, video production, music production, training and more,  complemented with the latest relationship marketing services.

Our principals have worked throughout the U.S. and abroad, successfully supporting municipalities, small and large business enterprises, including several Fortune 500 and non-profits across a multitude of industries. MMM has the experience, education, stability and successful track record to perform any task related to entrepreneurial global marketing.

Our experience and commitment to excellence ensure MMM will provide superior and cost effective solutions to both private and government sectors. Our talented team seeks to understand your mission and goals in order to create and execute marketing initiatives that exceed objectives and adhere to budget restrictions.

Our flexibility, responsiveness and commitment are a hallmark of our company’s success and the reason we are trusted by government and industry.


MMM strives to preserve and promote initiatives that are the vanguard of our community, reflective of our leadership, and enhanced and protected by a diverse and ethically oriented company.


  • Strategy, Implementation, Measure and Analyze
  • Advertising, Branding and Social Media Marketing
  • Negotiations, Budgeting and Planning
  • Market Research and Analysis
  • Public Relations and Crisis Communications
  • Community Outreach
  • Commercial Video Production
  • Experiential and Product Placement Marketing
  • Web Design, Development and Maintenance
  • Training and Coaching


Georgia Unified Certified Small Disadvantaged Business, Department of Transportation Certified Small Disadvantaged Business, DeKalb County Local Small Business Enterprise, Woman Business Enterprise, HUD Section 3 Certified, and African-American Owned.


SBCA Best in Advertising, U.S. Advertising Council Award, Bermuda Lily Awards, IBM Marketing Excellence, ABC Television Programming Awards, Gannett Publishing Sales Award


Bermuda: Retail Advertising

Increased Bermuda Department Store Gibbons Company Revenue by 43%

Executed retail strategy, marketing, displays, advertising campaigns, experiential marketing, vendor management, and retail goods re-alignment to improve overall store profitability. Also created a new in-store boutique, The Reid Street Underground, which was to attract and retain new customers, with a focus on 18-34 year-olds. This fully executed experiential retail marketing campaign included merchandising, sound and video entertainment, a 16 screen video wall, and in-store special events.

Key Accomplishment: In addition to increased store sales, numerous advertising awards, and key partnerships with civic organizations, the strategies implemented have enabled Gibbons Company Department Store to be the only big box retail establishment still operating since the start of the 2008 economic depression. This is a testament to the viability and longevity of the strategies started by a MatterMax Principal.

Europe: Market Expansion

Identified 5 Additional European Market Opportunities for the Bose Wave Radio

Bose Corporation tapped a MatterMax Media Principal to identify new market opportunities to grow sales of its Bose Wave Radio. The three-month consulting engagement included researching 16 countries, visiting several, conducting qualitative and quantitative research with country officials and demographic targets, reviewing in-country direct marketing opportunities, and creating and presenting findings and recommendations to corporate executives. The analysis identified five new markets for expansion and rollout.

Americas: Packaged Goods Marketing

Asahi Dry Promotion

Asahi Dry enlisted a MMM co-founder to help identify the viability of outdoor advertising placements locations where the brand could establish and increase brand recognition in the coastal region from Malibu to Hermosa Beach. In addition, hospitality opportunities including hotels, restaurants and clubs with identified “early adopters” were targeted to taste test the product and experience “Asahi Dry.” The sub-brand Asahi Dry became the distributors highest selling import in lest than eight months.

New York: Online Grocery Promotion

Turco’s Supermarket Newspaper & Online

When an analysis by Turco’s Supermarket, a 25,000 square foot Westchester, New York grocer, revealed that larger competitive regional chains such as Giant, Stop-N-Shop, Shop Rite and others were impacting in-store sales, pre-packaged goods, and repeat visits, the retailer welcomed a MMM principal to help turn declining sales around. The Principal developed an Internet offering based on geo-targeting, traffic patterns, unique product identification, and lifestyle habits. The Internet and newspaper marketing strategy resulted in a record $22 million gross profit on a promotional expenditure of $275K.

Massachusetts & New York: Retail Sales

Sam Goody Stores

Musicland’s Sam Goody stores were experiencing repeat business declines and launched an initiative designed to encourage customers to return for in-store sales. Our principal analyzed the nature of repeat visits and created a new pitch entitled, “Replay Sales,” a unique promotional offer that generated revenue, overcame price objections, and simultaneously offered instant value for a relationship marketing promotional card. Four (4) northeastern Sam Goody stores implemented the program resulting in increased store profits, repeat visits, and customer satisfaction. The four (4) stores that implemented the new pitch for the program, “Replay Sales,” led the 1700 nationwide stores in sales and repeat visits, with an increase of 16% to 1000%, depending on store location.

Atlanta: Automotive Dealer Sales

Baranco Automotive Group

The Baranco Automotive Group is one of the nations’ largest African-American owned auto dealers operating four (4) brands including Pontiac-Buick-GMC, Acura, Lincoln Mercury and Mercedes in the Southeast Region. Baranco’s problems were two-fold: lagging sales and declining revenue. MMM conducted a market analysis for each brand and sub-brand that included industry trends, consumer behavioral habits, competitive benchmarking, brand recognition and strength, web and online traffic patterns. The resulting analysis and strategy involved retiring the agency of record, a top 15 U.S. agency specializing in Auto Advertising, budgeting and buy recommendations, creating and launching a “re-branding” marketing campaign, and new creative and collateral including a logo, taglines, and messages across all media platforms for television, cable, radio, newspapers, magazines, direct mail, events and the web. According to the Atlanta ABC Book of Lists, the Baranco Automotive Group revenue grew from $120 million to $151.2 million year to year, representing a 26% increase.

Atlanta: Computers & IT Services Marketing and Training

IBM Corporation

IBM’s Large Enterprise Sales group were not achieving key performance objectives for its National Call Center in Smyrna, Georgia. The company enlisted a MatterMax Media Principal as Sales Coach with the goal of re-training more than 130 Inside Sales Reps. The principal identified internal and external factors that were prohibiting sales results and implemented a sales training program that included customer relationship management, sales strategies and after-market sales and support. As a result of the training, the division attained its sales, support, and customer satisfaction performance metrics with sales in excess of $1Billion annually for three consecutive years.

Atlanta: Transportation Industry Promotions

Atlanta Hartsfield-Jackson International Airport

The Atlanta Hartsfield-Jackson International Airport is one of the nation’s busiest and a major hub to the western hemisphere. As such, the opportunity for retail partnerships is positive and expansive. Realizing that the airport concession shopping experience was not perceived as competitive as the brick and mortar outlets, the Director of Concessions asked MMM principals to assist the airport in creating an extension to their “Priced to Fly” marketing campaign with a mandate to ensure travelers were aware of the airport’s value pricing strategy for airport terminal and in-flight merchandise purchases.

To accomplish these goals, MMM created a micro web “jump” page of links that featured an online coupon, branding Airport concessionaires as equally priced retail destinations. Additionally, the web page featured coupon discounts with links to the airport’s web site, booking agents, and in-flight travel communications.

The resulting online campaign extension, Price to Fly,” was a win-win for the Airport, vendors and the public resulting in a 26% increase in concession traffic with an additional average increase of 1.3 million page views per month on the Airport’s main web site. According to Alion Science and Technology Corporation the Internet strategy represented the first time a coupon page had been used for an airport promotion and MatterMax Media was invited to participate in the company’s bid for the Maryland Aviation Administration’s Commercial Web Site Development.


MatterMax Media and its principals have a 20 year history supporting and marketing to a variety of industries, customers, and businesses, whose growth, sales, market share and profitability have benefited from our commitment to our customers and their mission. We remain committed to maintaining the highest standards.

Primary POC, Leland Hicks,, P: 404.993.1526


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